Video That Builds Authority, Trust, and Growth.

At BU Media Co., results matter more than vanity metrics. Here’s proof that YouTube-first content systems and intentional video strategies create real authority and real revenue.

“Generated $1.5M In Annual Sales Leveraging YouTube + Podcasting”

New To Medical Device Sales: Jacob McLaughlin

Screenshot of a YouTube channel page titled 'New to Medical Device Sales - Jacob McLaughlin' featuring videos about medical device sales, including thumbnails with people, text, and graphics related to sales strategies and medical sales success.

Jacob McLaughlin has been posting consistently on YouTube for over five years, building a library of more than 2,500 videos. His consistent output has positioned him as a trusted authority in the medical device sales industry and driven over $1.5M in annual coaching sales.

Recently, Jacob partnered with BU Media Co. to take his content to the next level. In just two and a half days, our team traveled with him across four cities to film four podcasts with high-performers in his field. These episodes now repurposed into long-form and short-form assets, will continue to live on his channel for years, growing his reach, authority, and revenue.

See how we can help you build your own authority engine.

“Coach Launched Her First YouTube Channel and Got 1,300 Views In The First Week.”

Authentica Group: DeAnna Busby-Rast

Thumbnails of three women, each seated at a table, with text overlays. The first woman is smiling with the caption "SIT DOWN," the second woman is speaking with the caption "OUR TEAM," and the third woman is gesturing with the caption "IT IS HOW."

Authentica Group, led by business and leadership coach Deanna Busby-Rast, partnered with BU Media Co. to launch her first YouTube channel. In just the first week of posting, one short-form video generated over 1,300 views in 24 hours — with another reaching 250 views in its first five hours.

By combining clear strategy with consistent execution, Deanna is already building momentum, visibility, and authority in her niche. And this is just the beginning.

Ready to launch your channel and start building authority? Let’s talk.