5 Types of Videos Every Nebraska Entrepreneur Should Be Posting
If you run a business here in Nebraska, one of the best ways to grow in 2025 is by posting videos that actually connect with people. Not just random content, but the kind of videos that build trust, authority, and help you stand out in your industry.
YouTube is hands down the best platform for this because videos live forever and keep showing up in search. But no matter where you post, these five types of videos will give you the biggest return.
1. Your Story Video
People want to know who they’re buying from. A simple brand video or personal story can go a long way in building trust. Share why you started your business, what you believe in, and how you help people.
This doesn’t have to be fancy. Even a two-minute video that feels authentic can make someone say, “I like this person, I want to work with them.”
2. Educational / How-To Content
This one is huge. Answer the questions your clients already ask you all the time. If you’re a coach, break down a concept you teach. If you’re a contractor, explain how homeowners can spot a bad roof.
These videos position you as the authority in your space. When people search for answers on Google or YouTube, they find you. And guess who they’re going to trust when it’s time to buy?
3. Client Testimonials
Nothing sells like a happy customer. A short video of a client talking about how you helped them is worth more than any ad.
You don’t need to overproduce these either. A clean, honest testimonial where your client shares their experience is gold. It shows real results and removes doubt for anyone on the fence.
4. Behind-the-Scenes / Day-in-the-Life
People are curious. They love seeing what goes into running your business. Show the process. Take them behind the curtain.
For example, if you’re a gym owner in Lincoln, film a day in the life of your trainers. If you’re a coach, show how you prep for a session. These videos make your brand feel human and relatable.
5. Thought Leadership / Industry Insights
This is where you share your expertise and opinions. Talk about what’s changing in your industry, mistakes you see people making, or where the market is heading.
These videos put you in a different category. You’re not just another entrepreneur. You’re the one leading the conversation.
Why These 5 Videos Work
The mix of personal, educational, and authority-driven content hits every angle of trust-building. People get to know you, they see your expertise, they hear from your clients, and they understand how you think. That combination is what makes someone confident enough to reach out and hire you.
For Nebraska entrepreneurs, this is especially important. Our communities are built on trust and word of mouth. Video lets you scale that same trust online so more people can find you.
How BU Media Co. Can Help
At BU Media Co., we specialize in helping Nebraska entrepreneurs create these exact types of videos. From planning the strategy to filming and editing, we handle it so you can focus on running your business.
If you’re ready to start posting videos that actually grow your brand, let’s talk.
